• Architecture
• Front-end Development
• Back-end Development
Nissan ranked as the sixth largest automaker globally in 2017, it was the largest car manufacturer in North America. By 2022, Nissan, with a revenue of $78 billion, held the position of the ninth largest automaker worldwide.
In a competitive automotive market, aimed to strengthen relationships with partners and customers through innovation. The Nissan Club+ evolved into an exclusive incentive program offering special purchase conditions for partner employees, enhancing brand loyalty. Simultaneously, the Nissan Gold Team was developed as a robust dealership relationship program aligned with Nissan’s strategic goals, going beyond traditional sales campaigns to foster stronger connections with its network.
To meet these needs, we developed robust and secure platforms that integrated Nissan’s sales and incentive processes with a user-friendly, customized interface. Using PHP and MySQL, our teams created an optimized, scalable digital structure hosted in an AWS environment that ensures high performance and security. In the Nissan Club+, features were designed to offer exclusive vehicle purchase conditions,
which was essential for engaging employees and enhancing the brand image. For the Nissan Gold Team, we focused on features that allowed real-time tracking of dealership performance, rewarding top sellers and driving goals that benefit the entire network. Every detail was crafted to create a rich experience that truly makes a difference in the daily routine of Nissan employees and dealerships.
The impact of these platforms was transformative for Nissan and its partners. With the Nissan Club+, the automaker not only provided a privileged purchase condition but also increased its brand reach and engagement in the corporate environment, leading to a considerable rise in vehicle sales to employees of selected companies. On the other hand, the Nissan Gold Team strengthened the relationship between
Nissan and its dealership network, fostering healthy competition that boosted sales performance and motivated sellers. Data collected since the implementation showed significant growth in dealership loyalty and vehicle sales, as well as high internal satisfaction, with highly positive feedback on the experience provided.